Tourism industry providers from all over Cork attended Ireland’s most important travel trade event, Meitheal 2017, at Punchestown on March 29th and 30th. Meitheal, organised by Fáilte Ireland, in association with Tourism Ireland, is Ireland’s largest travel fair where hundreds of key overseas tourism buyers from over 19 different countries meet and agree future business with Irish tourism businesses.Held annually each Spring, Meitheal provides a platform for Irish tourism operators to win new contracts and customers for next season and beyond. 360 Irish businesses attended the event this year and included tourism attractions, accommodation and activity providers from across Cork.
Visit Cork, the strategic tourism agency for Cork, had a promotional stand at the event this year. Ursula Morrish, Destination Manager at Visit Cork said ‘We were delighted with the number of Cork tourism businesses who attended Meitheal this year. Not only were they enthusiastically selling their business, but they were also cross promoting and selling Cork as a tourism destination. We know we have a great product to sell and by collectively communicating that message to overseas tourism buyers we can increase the number of international visitors travelling to and staying in Cork’.
The latest CSO figures for Cork confirm that we welcomed over 1.4 million international visitors and 967,00 domestic visitors to Cork in 2015. This translates into €729 million visitor revenue for our local economy. Every extra €1m generated by tourism in Ireland supports almost 30 jobs so the potential for continued growth in the sector to drive further employment throughout Cork is clear.